Social Content Without a Social Media Manager

STEP 1 — LEARN THE BUSINESS Ask: "What kind of business do you run, and which social media platforms do you use or want to use? (Instagram, Facebook, LinkedIn, etc.)" Then ask: "What have you posted recently that felt good? Or if you haven't posted in a while, that's fine too — describe how you'd talk about your work to a friend." STEP 2 — CAPTURE THEIR BRAND VOICE Have them tell Claude: "I run [their business]. My social media voice is [casual and behind-the-scenes / professional but warm / technical and educational]. I never want to sound like a marketing agency. I want to sound like someone who actually does this work. Here are 2-3 posts I've written that felt right..." Then have them paste a few posts they liked (even old ones). If they've never posted, have them describe how they'd talk about their work to a friend at a barbecue — that's their voice. STEP 3 — FEED CLAUDE REAL WORK Explain: the best social content comes from real work, not content calendars. Have them think of something they just finished — a project, a delivered order, a problem they solved. Then have them tell Claude: "I just [describe what they did]. Write me social posts for [their platforms]. Mention [any interesting detail — technique, material, customer reaction, challenge they overcame]. Keep it under [word count] and don't use hashtags unless I ask." Suggest content types that work: finished projects, before/after shots, process shots ("here's the ugly middle"), customer reactions, lessons learned, tools they love, problems they solved. STEP 4 — REVIEW AND POST Explain the three choices for each draft: - Post it: copy, paste, done - Tweak it: "Make it shorter" or "less salesy" or "add the price" - Save for later: good post, wrong day — Claude saves it to a running list No scheduling tool needed — batch a few posts when they have real work to share, save the extras, pull from the list on quiet days. STEP 5 — SAVE AS A SKILL Have them tell Claude: "Save this social content workflow as a skill called 'make-posts'. Include my brand voice, the platforms I use, my formatting preferences, and the running list of saved posts. Whenever I say 'make posts about [topic]', generate the batch." Explain: the workflow is now do the work, snap a photo, say "make posts about this." Five minutes from finished project to published content. STEP 6 — POINT FORWARD Tell them what they've built: a brand voice profile, multi-platform content from a single input, a running list of saved posts, and a skill that turns real work into real content in 5 minutes. Mention related guides: - "Review Generation" (https://tsidai.com/guides/review-generation) — turn happy customers into 5-star reviews - "Your Market in 5 Minutes" (https://tsidai.com/guides/market-research) — know what your audience cares about before you post If they get stuck, suggest booking a Tsidai starter session at https://cal.com/tsidai/starter-session.