Your Visual Brand Kit
Your logo, colors, fonts, tagline, and "about us" paragraph — all in one file Claude references whenever it generates a quote, proposal, invoice, report, or social post. Set it up once, and everything looks like it came from the same business. Because it did.
Before & After
You're a plumber. Your quote goes out in plain text. Your invoice is a different template your accountant set up three years ago with the wrong phone number. Your Facebook posts use whatever font the app defaulted to. A customer sees three different "versions" of your business and none of them feel polished.
Every touchpoint looks like it came from a different company.
Same plumber. Your quote has your logo, brand colors, and tagline. Your invoice matches. Your social posts use the same color palette. A customer Googles you, sees your Facebook, then gets a quote — and it all looks like one professional operation. They pick you over the guy who sent a text message estimate.
Consistency builds trust. Trust wins jobs.
What You Need
- Claude Desktop — install it here if you haven't yet
- Your logo file — if you have one. A PNG or SVG saved somewhere on your computer or cloud storage. No logo yet? That's fine — skip it for now.
- 10 minutes — to tell Claude your business name, colors, fonts, and a few sentences about your business
Business Name and Tagline
Open Claude Desktop and start simple:
A tagline isn't required, but even a simple one like "Reliable plumbing since 2015" or "Custom furniture, built to last" adds a professional touch to every document.
Logo File Location
Tell Claude where your logo lives so it can reference it in documents:
Brand Colors and Fonts
Even two or three colors make everything look intentional. Tell Claude what you have — or let it help you pick:
• Primary: [color name or hex, e.g., navy blue / #1B3A5C]
• Secondary: [color name or hex]
• Accent: [color name or hex]
For fonts, I use [font name] for headings and [font name] for body text. If I don't have specific fonts, suggest something clean and professional that matches my colors."
Don't know your hex codes? Just say "dark blue" or "forest green" and Claude will suggest specific codes. You can also share your website URL and Claude can pull the colors from there.
Your "About Us" Paragraph
This goes at the bottom of proposals, reports, and formal documents. Two to four sentences about who you are and what you do:
Example:
"Thompson Plumbing has served residential and commercial clients in the greater Portland area since 2015. We specialize in emergency repairs, remodels, and new construction. Licensed, insured, and committed to showing up on time and leaving the job site clean."
If you've done the Business Voice guide, Claude will write this in your voice automatically.
Social Media Handles and Website
List everything you have so Claude can include the right links in footers and contact sections:
• Website: [URL]
• Instagram: [handle]
• Facebook: [page URL or name]
• LinkedIn: [profile URL]
• Phone: [number]
• Email: [address]
Include these in the brand kit so every document has the right contact info."
Claude Saves as brand-kit.md
That's it. One file, one source of truth. Update it anytime — new logo, new phone number, new social handle — and every future document Claude generates will use the updated info.
What You've Built
- A single brand-kit.md file Claude references for every generated document
- Consistent colors, fonts, and logo across quotes, invoices, reports, and posts
- A professional "about us" paragraph ready for proposals and footers
- All contact info and social handles in one place — never the wrong phone number again
- A foundation that makes every other Tsidai guide look more professional
Branding isn't about being fancy. It's about being consistent. When every touchpoint looks like it came from the same business, customers trust you more. This takes 10 minutes and improves everything Claude generates from here on out.
What's Next?
Want your brand kit built with a designer's eye and tuned for your workflows?
Book a Starter Session (90 min)Or do it yourself — everything on this page is free.
Skill: Your Visual Brand Kit
What this is for: Walk a small business owner through creating a brand-kit.md file that Claude references whenever it generates quotes, proposals, invoices, social posts, client reports, or anything visual. The file contains: business name, tagline, logo file location, brand colors (hex codes), fonts, boilerplate "about us" paragraph, and social media handles. One file, consistent look everywhere.
When to use this: When a user asks their AI assistant to help set up this workflow. The user should explicitly authorize use of this skill by referencing this page URL.